Decade
Small e Levi's with redline selvedge, the 505, 517 and 646, and care labels sewn into everything from the early 1970s. It's also when department stores sold their own jeans in volume, from Sears Roebucks and Toughskins to JCPenney's Plain Pockets later in the decade.
8 models we cover.

Levi's · Straight leg
5011971 to the mid-1980s
$300–$525 typical ask
88 on eBay

Levi's · Straight leg
5051967–present
$35–$65 typical ask
231 on eBay

Levi's · Bootcut and flare
517fall 1969–present
$55–$95 typical ask
207 on eBay
Levi's · Bootcut and flare
646from fall 1969
$120–$190 typical ask
222 on eBay
Big Yank · Overalls
Bib overall1970s
$40–$70 typical ask
7 on eBay

Wrangler · Straight leg
13MWZAbout 1952–present (the renamed 11MWZ)
$35–$50 typical ask
230 on eBay
Sears · Straight leg
Roebucks1949 into the 1990s
$20–$45 typical ask
117 on eBay
Sears · Straight leg
Toughskins1971 into the 1990s
$25–$55 typical ask
84 on eBay