Decade
1960s denim
The last Big E years. Levi's replaced the hidden back-pocket rivets with bar tacks around 1966 and switched to the small e tab in 1971, the Type III jacket arrived and Wrangler moved to broken twill in 1964. Lee's Riders now had a black waistband tag, and the Storm Rider name was on its lined ranch jacket.
5 models we cover.
Levi's · Straight leg
501Levi's 501 Big E
Big E tab 1936–1971; this page covers the bar-tacked pairs of about 1966–1971
$460–$925 typical ask
33 on eBay
Levi's · Jackets and coats
557XXLevi's 557XX Type III Jacket Big E
late 1961–1971
$270–$525 typical ask
148 on eBay
Lee · Straight leg
101Lee 101 Riders
1924–present (Cowboy pants until the mid-1940s, then Riders)
$35–$70 typical ask
201 on eBay
Lee · Jackets and coats
101-LJLee Storm Rider
1949–present (Storm Rider label from 1953)
$140–$280 typical ask
143 on eBay
Lee · Jackets and coats
100-JLee Westerner
Late 1950s into the 1960s
$400–$525 typical ask
4 on eBay
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